Final logo
Throughout the project I have been thinking about where my
work will go next after I have graduated, so I have taken the time to really
consider my branding as I wanted to create something that I would be happy to
use after university. I spent quite a long time perfecting my logo as I want it
to look modern but also reflect the ornate and often historic nature of my
work. I am so pleased with the final design and have already begun to order
stickers that can be used as part of the branding and packaging of my scarves.
I have also been doing lots of research about packing, boxes and labelling to
reflect the luxuriousness of the product and make the customer feel like they
are buying into something special. I rather like the idea of having swing tags
or cards to go with each scarf to explain the concept and context behind each
design, as each one has a story which adds to the visual interest of the scarf.
Section of my Instagram page
The next task in branding my work will
be to create a website so that I will be able to sell my products online. I have already set up an Instagram page just for my work, and this has been a great platform to get my work seen and show some of the process behind my practice, but I also want to set up an online portfolio to send to prospective employers.
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