Sunday, 8 February 2015


Now that I have revised my collections, I decided it would be a good idea to have another look at who I am actually designing for, so that I can have them in mind throughout the design process. Whilst both customers are fashionable young women I saw them with slight differences - the womenswear customer would be chic and elegant, choosing simplistic and classic items, whilst the accessories customer would be more quirky, vintage inspired, and open to buying something a bit more unusual. Now that I have a more clear idea of my customer I feel I can visualise them whilst I'm designing.

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