Thursday, 14 November 2013

Market research - Harvey Nichols and Selfridges

Today I went to town to have a look around some department stores for a more high end market for my product, the logic being that you would be more likely to find a large scale complex print from a slightly higher end designer. I discovered a few different designers that I thought matched the level I want to sell my work at.


This is an Italian brand who do bold vivid colour, and random geometric prints really well. Tops (the area I am generally sticking with) were around the £200, £300 mark which I think is the part of the market I'm aiming at. 

Finders Keepers

This Australian brand combines a mix of simpler pieces with the odd bold print. Whilst I don't actually like their clothes, I can see how my prints could be pitched at a similar market level.

Clover Canyon

This LA based brand was by far the best thing I saw all day. I can see my prints fitting right into this brand, I love all their bold colourways and especially the handwriting of this prints and motifs themselves. Feel this suits my project better than Topshop ever really did. They are definitely the sort of brand I can see myself designing for in the future (plus all the prints have crazy names like 'Robot Flamingo').

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